While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.

With McDonald's challenged by fast food chains like Chipotle and Subway – which emphasise fresher ingredients and let people choose what goes into their products – the burger chain is expanding the "create your own taste" option. But can it boost sliding sales?

McDonald’s promises a “brand transforming” campaign focusing on celebrating loving more. But the new Big Mac ad does more hating than loving, as it mocks kale-loving foodies. The only loving to be found here is the heart animation circling the signature “I’m lovin’ it” tagline.

More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?