The United States may be the richest country in the world, but it certainly isn’' the happiest. Happiness, according to a recent global poll, is to be found in tax-tastic Northern Europe.

Founded by Apple’s former retail boss Ron Johnson, ENJOY is an online consumer electronics retailer with a twist. Each product is hand-delivered by an ‘Expert’, who will spend an hour teaching you how to use it at no extra cost. Could ENJOY’s specialists become the new normal?

As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?

To find out how their passengers feel in-flight, British Airways is experimenting with an unsual idea, a "Happiness Blanket". In the same way a mood ring can indicate your mood, the blanket monitors brain waves using a headband and changes colours to reveal a passenger's mood.