Once, people were happy to trawl through thousands of products to find the right one. Now, time-starved shoppers want to be shown an “edited” version with products relevant to them. ASOS has stepped up and started to offer this to its customers.

With millions using AdBlock and just 24% of users scrolling down on native ads, brands can struggle to reach online consumers. Yet 90% of EasyJet’s six million monthly passengers read its in-flight magazineTraveller. We speak to Ink Global’s Jonny Clark to discover what makes engaging branded content.

Office chat platform Slack has become a Silicon Valley phenomenon, and in April 2015 was valued at more than $2.8 billion. With a number of its client businesses creating their own branded content, Slack's following suit with its own podcast, intended to promote its human side.

Averaging 2.2 million listeners per episode, NPR’sSerialpodcast is not just a cultural phenomenon, but a game-changer for a formally underappreciated medium. But why has the story of a 1999 murder in Baltimore struck such a chord? And what is it about the lure of audio that’s driving a talk radio revival?