The $59 billion pet market is a crowded one. Breaking into it is tough, and demands an understanding of the modern pet owner – or more accurately, pet parent. It’s exactly sort of nous that has helped former restaurant manager Tina Nguyen make her mark.

Pets are seen as a members of the family and we want them to travel like one, too. With a quarter of Londoners having cut a holiday short to return to their pets, hotels are now in prime position to extend their hospitality to all members of the family – including the furry ones.

Pets have long been seen as family members, but does that mean they should be eating like one? FreshPet is just one of a large number of companies targeting these pampered pets’ 'parents' with high quality human-grade dog and cat food products fresh from the fridge.

We’re well aware of the threat presented by rising obesity rates in humans, but the issue is now spreading to our pets. The UK is a nation of dog lovers; over a quarter of households own canines, but nearly half of are overweight. Can Pedigree’s new app help owners keep Fido fighting fit?