As Gen Yers continue to eschew fast-food restaurants, what can brands in the market do to win back their customers? According to a recent survey, an improved focus on health would be a positive start, with Gen Y looking for high quality food without high calorie fears.

Just under a quarter of children in London are obese, and with over 8,000 fried chicken shops spread across the capital, junk food is a major contributing factor. Tottenham-based Chicken Town offers up a healthy alternative to the greasy meal, but will school kids be able to stomach it?

Over 80% of UK adults agree that looking after their health is important and almost 50% will pay more for a low calorie drink. But we are a contradictory nation; sugary cola represents over half of all pop drunk. When and why are people choosing to drink healthy over swigging down a sugar hit?

In Australia, one in five women feel guilty when eating bread, and almost 40% would enjoy eating bread more often if healthy alternatives were more accessible. In August 2014, Bakers Delight introduced its ‘Healthy Loafstyle’ – a range of ‘health-orientated’ bread.