More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

People are more concerned with their health than ever, and they're subsequently swapping burgers for wraps and nachos-n-cheese for veggie-sticks and hummus. But will the fast food industry lose its appeal? Perhaps, but not for pizza – America’s appetite for a slice is on the rise.

Burger fads and 1,000-calorie ready meals hardly fit in with a society that’s increasingly obsessed with healthy eating. But while these polarising trends paint a schizophrenic food landscape, they show how indulgent foods express our freedoms. After all, no one likes to be told what to eat.

Attaining a healthy lifestyle is hard work, but the way people perceive getting fit has a significant influence on how successful they are. Studies show that after a couple of hours of hard toil at the gym, people are more likely to want to treat themselves to some calorific snacks.