Despite its humble origins in punk music, indie is now huge. From quirky film Juno, which had an indie aesthetic but made over $230 million, to art-house ads commissioned by an ice cream giant, what does indie mean today? And how can big brands successfully tap into it?

Etsy is the go-to destination for those seeking out anything from handwoven baby clothes to hand-printed artwork. It's built an empire worth $3 billion off independent merchants selling unique products. But the company was recently listed on the stock market. Will this affect its indie identity?

In the centre of New York, an 11,000 square foot open-plan space accommodates a plethora of young professionals who talk, laugh and work with their heads together over laptops. This is Rise, the latest space Barclays has opened in which to incubate the most innovative of fintech start-ups.

Just like beer before it, spirits are getting the craft treatment. Tapping into the emphasis on quality over quantity, Diageo has launched an accelerator programme to raise the next generation of craft distilleries. But why isn’t Diageo just creating its own premium brand?