BSkyB has announced AdSmart, a system that uses profiling and factors like interest and location to show customised adverts to different people. It's part of a move towards more personalised and targeted services like Google Ads.

By adding a simple curve to its outdoor adverts, IBM has given advertising a new function in the form of a bench, shelter and ramp for city dwellers. The adverts are part of IBM's latest campaign 'People For Smarter Cities'.

From wistful penguins, to overworked mums and even trench warfare, this year Christmas adverts tug at our heartstrings harder than ever. We sat down with Dr. Alex Gordon, semiotician and founder of Sign Salad to discuss the meaning behind the media magic.

Nobody likes mobile ads. They pop up to hold apps hostage and make browsing highly frustrating. InMobi is now hoping to make them more entertaining, charming and human with the launch of MIIP, a virtual sloth. But can a furry helper really make mobile ads less annoying?