Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, AdBlocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?

In India, Android adoption is driving the smartphone market, which is set to surpass the US as the second-largest worldwide in 2014. With so many new marketing opportunities, Ladooo is a platform that promises Indian brands customer attention in return for free airtime.

With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.

Americans consume more than half of all digital media through mobile apps, and Vungle hopes to become the 'Google of mobile ads'. But can an ad network based on hints and rewards for gamers dominate the in-app advertising market? And do players really want ads while they game?

Listicles, celeb gossip, virals, and vloggers. Nothing works harder to capture and retain our attention than the internet. But if clicks, page views, and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is. How should we be measuring a brands money-making potential?

Whether it's a news story or an episode of a TV series, people are increasingly watching video content on their smartphones and tablets. It's this shift in viewing habits that is at the heart of why Verizon has acquired AOL for $4.4 billion in order to advance its advertising capabilities.

We're bombarded by hundreds of advertisements every day. Online we've been able to exercise some control over these with ad-blocking software, while offline we're less able to curate what we do or don't see. But perhaps not for much longer.

The days of the smartphone or tablet being a second screen are well and truly over. According to a report in 2014 by digital analytics firm Flurry, smartphones are now officially ahead of televisions in terms of time spent staring at them. So what does this mean for advertisers?