In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

9 out of 10 Australian teens have the internet at home, and 53% of Australians own a smartphone, a tablet and a laptop, compared to just 37% of Americans. But according to a 2014 study by McAfee, their parents have no idea what they're up to.

Australian teens are the latest to join the ranks of young people worldwide ditching rebellion in favour of moderation. The Latest National Drug Strategy Household Survey identified adolescents as the driving force behind drops in smoking and alcohol consumption.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?