Health insurance plans are confusing for Americans – just 14% of those with private health coverage have an understanding of the most basic insurance concepts. Oscar is disrupting the industry and appealing to digital natives by running a health insurer like a start-up. But how?

Dating app Bumble has scrapped old-fashioned dating rules by only allowing women to make the first move. It's now launching VIBee – an algorithm that rewards male users for ‘good behaviour’ by giving them VIBee status, helping them stand out from other potential suitors.

A new campaign from Nike converts the distances participants run into tangible rewards. By introducing an element of gaming, the brand is encouraging greater loyalty and creating an Alternative Currency that revolves around sweat, not money.

With numerous smartwatches and fitness trackers being launched, the wearable tech industry is predicted to be worth $8.36 billion by 2018. But do people actually want to wear them? Tupelo's Mymo activity tracker could encourage uptake by awarding wearers tangible rewards.