It may have once satirised branded content – “oh, awesome, a sponsored post by a snack food company on my favorite media website” – but with the creation of an in-house advertising agency, The Onion will now cater to marketers with native videos and articles. Why would any brand pay to be ridiculed?

Many hostels are keen to premiumise their offerings to distance themselves from damning stereotypes – no towels, filthy rooms and wealthy, wasted 20-somethings. But the Hans Brinker Budget Hotel wears its inadequacy as a badge of honour, winning the hearts of Gen Y globetrotters.

In the wake of the 2014 revelation that Facebook was performing unsolicited emotional experiments on some of its users, the site is facing a crisis of trust. Now Facebook is trialling a labelling system that will point out links to so-called 'satire' sites like The Onion.

For the past 16 years, Jon Stewart has hosted The Daily Show, poking fun at America’s politics and national media. In the process, he became a darling of America’s Gen Y. But how did Stewart’s satire come to resonate so clearly with this generation? And where will they head next for their news?