The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

Crowned 'word of the year' by Oxford Dictionaries in 2013, the selfie has come a long way from its humble beginnings as a niche social media tag. But are selfies just a bit of harmless narcissistic fun, or is there a darker side?

Following the success ofThe Hunger Games, a frenzy has emerged around the next big thing in young adult fiction - and it's increasingly dystopian. How might brands tap into the underlying desires for a new kind of hero?

Bullying is an unfortunate staple in everybody’s life growing up – whether they're dealing it out, taking it or observing it. But as it increasingly transcends the boundaries of the schoolyard to manifest in new ways online, who should be responsible for protecting the vulnerable and impressionable?