Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

North America

United States

United Kingdom

Europe

Communications

Social networking

‘'Selfie' named by Oxford Dictionaries as word of 2013’, BBC News

‘Patrick Stewart Explains Why He Wore a Lobster Suit in the Bathtub’, Jezebel

‘Peacocking Culture of Me: The Selfie Phenomenon’, Medium

‘The Art of the Compliment’, Psychology Today

‘Big Brother 2010: Sam Pepper bids to become the most annoying housemate as he puts chilli in the toothpaste’, Mail Online

‘Oversharing: Presentations of Self in the Internet Age’, Agger B

‘The most dangerous selfies yet? Scores of teens compete in 'Selfie Olympics' outdoing each other with riskier poses’, Mail Online

‘Get ready for the 2014 Twitter and Instagram Selfie Olympics’, Voxxi

‘Australian dies after 'planking' on balcony, police say’, BBC News

‘'Selfies with homeless people' latest to spark outrage’, USA Today

‘Bikini Bridge: internet prank turned real’, The West Australian

‘The 2014 'Thigh Gap': The Bikini Bridge’, The Huffington Post

‘The dark side of the ‘selfie’’, Malta Today

‘Win an ADAM JAM’, Twitter

‘Jay Z Poses as Andy Warhol at the Warhol Museum’, Complex

‘Selfie-Esteem: Dove Launches New Real Beauty Campaign, But Is It Effective?’, The Huffington Post

Crowned 'word of the year' by Oxford Dictionaries in 2013, the selfie has come a long way from its humble beginnings as a niche social media tag. But are selfies just a bit of harmless narcissistic fun, or is there a darker side?

Thigh gaps and funeral snaps: the dark side of the selfie