Signal27 Oct 2015
Tommy Hilfiger offers customers v-commerceVirtual reality is on the rise, and two-thirds of consumers say they’re interested in ‘v-commerce’ – shopping through VR. The latest brand to adopt it as sales tool in brick-and-mortar stores is Tommy Hilfiger. But will the lure of a VR headset actually get people spending?
©The New York Times (2015)
