Billed as the world’s first VR entertainment facility, Melbourne-based Zero Latency gives visitors a truly immersive experience for a small price. It provides an alternative, accessible way for people to experience the tech, but can it convince consumers that VR has a place in the mainstream?

If video killed the radio star, it’s fair to say that home consoles killed the arcade. Between 1983 and 1985, a fifth of America’s arcades were shut down, and when the NES exploded into US front rooms in 1985, that decline only steepened. But could the rise of VR see the arcade make a comeback?

2015 will see an avalanche of virtual reality devices appear in the mass market, with the likes of Sony, Google, Facebook and Microsoft targeting gamers across the globe. The technology may now be an attainable reality, but will it be used for anything beyond video games?

Pizza boxes becoming screens, and decorating your home with virtual furniture sounds fantastical, but it already exists through augmented reality. Brand experiments with this technology have led to mixed results. Is augmented reality relevant for bricks and mortar stores?