Snapchat has 30 million active users. What makes it so appealing is its temporal nature: that risqué photo sent on a whim can’t be dragged up months later. Can Sobrr, a geo-located social network that lasts for just 24 hours, change how we interact on boozy nights out?

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

Sending voice messages via WeChat and QQ has taken off in China as people look to save time typing and better communicate their emotions with friends and family. Anonymous platform Tings is hoping to connect people around the world through this purest form of expression.

Over 60% of Brits want to see more CCTV in their local area, but 86% of internet users have taken steps to remove or mask their digital footprints. With such a difference in attitudes, we're living in ‘the privacy paradox’. But if we care so much, why do we share so much?