Over 60% of Brits want to see more CCTV in their local area, but 86% of internet users have taken steps to remove or mask their digital footprints. With such a difference in attitudes, we're living in ‘the privacy paradox’. But if we care so much, why do we share so much?
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Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.
