Have you ever layered up a few coats of Trust Fund Beauty nail polish? It comes in plenty of shades, from ‘Boy Tears’ to ‘Insta-famous’. It's one in a number of Insta-born beauty brands that are stocked at # – a New York-based beauty store that only stocks products sourced on Instagram.

Fancy incorporating snail mucus, starfish extract or bee venom into your beauty regime? Americans certainly do. These are key ingredients in many popular Korean beauty products, and they’re gaining popularity among American consumers. But what's the appeal behind them?

Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?

From anti-wrinkle treatments to acne elimination, and even laser hair removal, once pricey clinic-based treatments are now available through an upsurge of home beauty devices. And China's younger generation of 'beauty junkies' are deemed to be the most promising target market.