In 2009,Good Hairlaid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

Around 80% of African American men suffer from painful razor bumps. The most effective solution? Give up shaving altogether. But for those that favour a clean shave, that’s not necessarily a feasible option. Can Bevel disrupt the shaving market and become the Procter & Gamble for black people’?

Wearing your hair in its natural state shouldn’t be much of a surprise. But black hair is so rarely seen on the catwalk without having been blown out or straightened, that when a black model appeared with an afro on the Prada runway, it became one of the most talked about moments of the season.

Supportive online beauty communities like How to be a Redhead are changing how young women see themselves and the products they buy. With over 100,000 followers and major brands queuing up for the 'Redhead Friendly' rating, could this be the most successful beauty tribe of all?