The term "less is more" has overrun the beauty world. Models on Spring 2014 runways were fresh-faced – it was hard to tell if they were even wearing make-up. And while it might seem counter-intuitive to create a natural look with make-up, Topshop has launched the perfect tool for the job.

Femininity and fitness are increasingly regular bedfellows. From gym classes where heels are compulsory to Victoria’s Secret workout garb, feeling sexy while you sweat has never been easier. Sweat Cosmetics is a make-up line for women who want to wear make-up while they keep fit, too.

Allergen – a manufacturer of Botox – has conducted research that reveals underlying shifts in attitudes to plastic surgery, as the trend towards ‘looking dramatically younger’ falls out of favour with women. So what’s taking its place?

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.