Berlin is becoming a world leader in the reinvention of historically tainted space. On the back of these transformations, new business opportunities are emerging - and there's a lesson for brands with 'tainted history' of their own.

An Anti-Muslim organisation stirred controversy with bus ads reading “Islamic Jew-hatred: it’s in the Qu’ran / Stop all aid to Muslim countries”. An image of Hitler beside “his staunch ally, the leader of the Muslim world” accompanies the text. How has politically engaged Gen Tumblr reacted?

Do Germans still booze on beer and snack on sausage? Does beauty still equal blonde hair and blue eyes? In our 2015 cultural snapshot of Germany, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across 11 sectors.

In Germany, beer is considered a pure drink – brewed according to a 500-year-old regulation – but most people just want it to be cheap and easy to drink. A craft beer movement is gaining momentum as a result. But is German beer culture in danger of losing its heritage?