Morning beauty regimes often leave no time for food; over 40% of UK adults skip breakfast. Believe ‘beauty cereal’ is packed with vitamins to nourish hair, skin and nails. The nutricosmetic market will be worth over $4 billion by 2017, but can we really eat our way to beauty?

Natural cosmetics are enjoying increasingly positive attention as minerals become a major selling point for beauty brands. In 2015, Toronto-based Leaves of Trees launched with an all-natural beauty range of its own. What can other brands learn by taking a leaf out of its book?

‘Cleanse, tone, moisturise’ is the beauty mantra that most American women try to abide by. They may be surprised to learn that Japanese women have much longer daily skincare routines of up to 11 steps, taking up to 20 minutes every morning.

A movement of self-imposed minimalism and moderation is replacing spending sprees and unchecked consumerism. But what’s causing it? And what elements contribute to this new ‘simple life’?