Waking up with a pounding headache and queasy stomach could be symptomatic of the flu or a hangover. While kicking the flu can be pretty tough, Overhang claims to have the answer for the latter. But is its claim of clearing that headache a little too good to be true?

"The perfect rider. Candy and Pedialyte,” tweets Pharell Williams. Yes, that’s the same Pedialyte parents have been giving sick kids for years to rehydrate them. It can also be found on Miley Cyrus’ Instagram. Why? Because its sodium-rich formula makes for the perfect hangover cure.

While Gen Y binge drink their way through their 20s, Gen X are quietly knocking back the chardonnays. From stressed out city workers to busy mums, alcohol helps us all wind down. But where is the line between enjoying a glass of two of wine and alcohol dependency?

The Brink in Liverpool actively markets itself as “Britain's first dry bar”. Given the spate of anti-drink messaging in the media, this represents a wider market opportunity for brands aimed at health-conscious Brits.