Chinese tourists love travelling to Australia, making up a great deal of the tourism market. But they’re not just flocking Down Under for the beautiful beaches, cities and sights – they’re also after cheaper luxury goods and the clean Aussie air. What does this mean for the industry?

China has been the playground of luxury brands for years as consumers have fallen over themselves for the flashy logos. But while tastes may be changing and luxury brands have begun floundering, shopping app XiaoHongShu is proof there's still a market for foreign luxury in China.

Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are thefu’erdaireally as bad as their rep?

Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?