Over 45 million Americans diet each year and spend $33 billion on weight loss products. And while people might feel virtuous sipping on a Diet Coke over the regular version, those who opt for a healthier drink option might actually be piling on the pounds by ‘compensating’ with junk food.

Australians visit fast food chains like McDonald’s and Subway four times a month on average. The strongest motivations are price and convenience, mentioned by two thirds of the population, while only 8% said taste encouraged them to eat ‘junk food’.

The sun-worshipping, beach-dwelling, slow-living Australian stereotype has never been less accurate. Tech-based solutions and on-demand services are creating an expectation of convenience. But while brands cater to the speed with which Australians consume, are they at risk of sacrificing an emotional connection?

Australians are the world's third biggest consumers of ice cream, eating 18 litres per year. Specialised retailer Gelato Messina has reported 60% year-on-year growth. Can stores like this “Aussie ice cream Mecca” beat the big franchises and redefine the nation’s food habits?