Ever wondered where Kim Kardashian got those infamous metallic leggings? Or where to purchase Francis Underwood’s sharp suits? LookLive is helping fashionistas buy their favourite celebrity's outfits with just one click.

EOS lip balm has become a cult hit, selling over 1,000 units per week at Selfridges in 2013 and being named the fourth most influential brand in the world for female Gen Yers. But how has a seemingly dull product spawned one of the most coveted and identifiable brands for women around the globe?

TV ad spend is at an all-time high, with more than £5 billion spent in 2015 on sponsorship and product placement. And some of the main contributors are digital companies – Facebook was the biggest spender, investing £10.8 million in that year alone and accounting for 2.3% of total spend.

From red-carpet retail rundowns to MTV’sCribs,people want to know what celebrities are wearing, watching and reading. Minimums is a start-up making the most of this desire, allowing people to view and buy ‘the most interesting possessions of the world’s most interesting people’.