A new era of consumption, characterised by an abundance of choice, has redefined the Chinese customer’s attitude to retail. They now expect the same excellent service they receive online in the physical world. So how can brands entering China accommodate a subtle mix of tradition and innovation?

Just one liquid is trusted to complement Chinese cuisines; ‘lü chá’ – green tea. In a bid to lure drinkers of China’s native firewater Baijiu, Bacardi believes it can transform Chinese dining and drinking culture by distilling green tea leaves to create a pure tea spirit. Will it catch on?

Organic produce might only make up 1% of China’s food market, but that figure has tripled since 2007. After years of food scandals saw the country named the world’s worst violator of food regulations, an increasing number of consumers are going organic for peace of mind.

China loves salt. Chinese people eat more sodium and salt than nearly any population in the world – even though they’ve been cutting back. Consuming 9.2 grams every day, it’s almost twice the level that the World Health Organisation recommends and it’s causing serious national health issues.