Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?

The consumer landscape in China is a minefield of fakes, misleading ads and tainted products. But shoppers have become smarter at working out the Nukes from Nikes. When trust is low in brands, media and even your next door neighbour, how can a society regain its faith?

Trawling through markets while being assaulted by assorted sights, smells and sounds has always been a part of Chinese city life, and now swiping a smartphone to pay for items could be, too. Chinese consumers are using their smartphones to pay for anything and everything.

China loves luxury, buying almost half of the world's high-end goods in 2015. But with the price tags associated with these products rising when imported into China, people are turning elsewhere to get their taste of opulence. So where are they heading to for luxury items?