Signal12 Apr 2016
Cup Noodle launches premium flavoured ramen

A staple in the cupboards of many student houses, Cup Noodle has now launched two ‘luxury’ flavours of instant ramen in Japan – shark fin and softshell turtle soup. Aiming to get more people slurping up its products, the brand is betting these premium versions will attract older consumers.

Cup Noodle launches premium flavoured ramen