Brazilians have a long-running love affair with malls. There are currently 503 shopping centres across the nation, earning a total revenue of R$129 billion in 2013. Can an e-commerce platform that promises to be a virtual mall entice Brazilians to spend online?

Virtual reality is on the rise, and two-thirds of consumers say they’re interested in ‘v-commerce’ – shopping through VR. The latest brand to adopt it as sales tool in brick-and-mortar stores is Tommy Hilfiger. But will the lure of a VR headset actually get people spending?

We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?

Online shopping has slowly eaten into brick-and-mortar sales, while declining shop floor traffic has hollowed out shopping malls to the point where, in the US, they could be faced with extinction. Could Reality Theatre – a VR mall – provide another way for shoppers to experience stores?