Clamorous examples of failed rebrands pepper headlines worldwide. Some have prompted highly-subscripted petitions, while others have generated mocking or hostile campaigns by fans. So how can a brand implement a rebrand without losing its fans?

In a hyper-connected world, fending off loneliness is harder than ever, driven by a constant fear of missing out. Studies have claimed that due to this, Facebook makes us feel more lonely - but new research suggests just the logo can actually make people feel more connected.

There’s a quiet revolution happening in the desktop OS market. It won’t be splashed across the pages of tech publications or spreads in glossy magazines, but the uptake of Windows 10 is as significant as any glitzy wearable tech device. So what’s got everyone upgrading to Windows 10?

For over 20 years, blue has been visual shorthand for 'click here'. But Google is experimenting on a number of users, replacing the familiar blue with black on selected search results pages. Although the internet is up in arms about it, there could be big bucks to be made from the change.