Signal20 May 2016
Akagi Nyugyo apologises for ice cream price hikes

Due to the sluggish economy, rising prices are a big deal in Japan. So when frozen dessert company Akagi Nyugyo was forced to raise the cost of one of its most popular treats, it released an advert publicly apologising. And it worked – instead of alienating customers, sales rose.

Akagi Nyugyo apologises for ice cream price hikes