Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

It’s not often that a cardboard container filled with rejected veggies inspires an online frenzy, but then Asda’s wonky veg box is no ordinary product. Simultaneously battling food waste, poor diet and stretched budgets, these bundles of ugly greens have hit a rich seam of consumer desire.

Processed foods get a lot of flak for contributing to the obesity epidemic, and the manufacturers are only too well aware. Leading brands are doubling down on their efforts to come up with healthier versions of their products, but they don’t always know how to communicate this to consumers.

Confused over what exactly is in your food? You're not alone, as just over half of people don't understand food labelling. But while there are growing government efforts to tackle this problem, people expect brands to step up and explain what's in their products.