From soapy shower gel suds to the toothpaste rinse, a lot of water is used in daily personal care routines. As calls to save every drop get louder – two-thirds of the world’s population may face water shortages by 2025 – is it time for people and brands to be more conscious of their water waste?

In 2014, Utah saw 70,000 people come together to revel in the two-day Hindu festival of colours known as Holi. With a crowd that was more Mormon than Hindu, the occasion highlighted how the religious event has been embraced by people of all backgrounds. How has Holi gone hipster?

Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?

From Just Giving Facebook updates to wearing H&M’s Conscious Collection, public displays of philanthropy have become a symbol of status. But does it really matter that these new do-gooders are motivated only by people seeing them do good if the outcome is still positive?