If you’re spending a laborious half an hour each evening going through the whole ‘cleanse, tone, moisturise’ routine, you clearly haven’t heard of micellar water. Set to simplify your skincare routine, this all-in-one magic potion could have you tossing in the towel and turning off the tap.

Whether you rinse and repeat religiously each morning or hold out until you can no longer ignore the grease, hair washing is a regular part of women’s personal care routines. But with long-held notions of ‘clean’ and ‘dirty’ shifting, how’s the hair care sector catering to the contemporary consumer?

Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?

With media and researchers exposing the chemical nasties found in everyday products – from air fresheners to washing powders – consumers across the world are facing up to a hidden health crisis. With indoor pollutant levels two to five times higher than outdoor, is it time our homes had a detox?

The US oral care market is dominated by the big four of P&G, Colgate, J&J and GSK. With its design-led packaging, fruity flavours and ‘natural’ ingredients, Hello is looking to take a bite out of their 72% market share. But is good-looking toothpaste enough to stop people buying Colgate?

2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?

From organic nail polish to eco-friendly shampoo, a growing number of beauty consumers are turning to chemical-free goods. Yet when it comes to performance, many ‘100% natural’ products can’t compete with their conventional rivals. Can PiperWai, a charcoal-based deodorant, stand the heat?

Why is personal care changing its tone? How is selfie culture influencing which beauty products women use? Why are people ditching the diet? And how are we detoxing our homes and bodies?