If you live in London, all that stands between you and your BrewDog fix is the click of a mouse. As the craft favourite teams up with restaurant takeaway service Deliveroo, beer lovers can now order their favourite bottles online and get them delivered directly to their door.

Craft booze has disrupted the alcohol industry in recent years as thirsty Brits regularly reach for a bottle of BrewDog over a can of Stella. But despite enjoying a more expensive, artisanal beer, research suggests that many people are unsure what the term ‘craft’ actually means.

Craft breweries have radically shaken up the beer industry. Mass produced options like Bud Light are being challenged by craft beers that promise to deliver better quality and a more authentic brew. But what if you could turn an ordinary pint into a craft beer with a product not unlike a tea bag?

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?