Forbidden love affairs and family dramas make up the fabric of Brazil’s most beloved form of entertainment – the telenovela. But these shows are more than light viewing; the sheer size of their audiences give them huge influence over Brazilian society, driving sales and social change alike.

Amid worrying HIV warnings among young, gay people in Brazil, the country's health ministry has taken to dating apps to create awareness. It created fake profiles of people advertising condom-free sex and gave users who swiped right a message about AIDS, rather than a date.

Young Brazilians who identify with traditional religious, societal and family values have become more vocal in recent years, expressing their views on everything from politics to drugs to sexuality both online and offline. But who are these new conservatives, and what’s driving their beliefs?

RuPaul's Drag Race, a TV show about drag queens has become a hit in Brazil, shining a light on the country's LGBT community. With millions of gay consumers thirsty for a market that caters for them, why do Brazilian brands still ignore the opportunities offered by this demographic?