Two out of five internet users have bought a product online. But a lengthy payment process means we often abandon purchases at the checkout. What if you could buy using just an email address and postcode? By separating ‘buying’ from ‘paying’, Klarna promises stress-free online shopping.

The global men’s grooming market is expected to reach $55.5 billion by 2020. But despite their market lead, brands like Gillette have been accused of being stuck in their ways. Now, it's offering men something new – a razor subcription service it claims is ‘so good, it should probably be illegal’.

From food and fitness products to books and booze, subscription boxes are disrupting the traditional way in which many consumers experience goods. With Sephora set to jump on the subscription box bandwagon, subscription-commerce competition in the beauty arena is set to hot up.

With three-quarters of the market boasting ‘softness’ and price a key point of difference, it’s tough to build loyalty as a loo roll brand. Yet Aussie start-up Who Gives A Crap has tripled in size each year since 2012 by following three rules – make it good, make it fun, make it irresistibly easy.