For many men, shaving is one of life's necessities, with 75% of American men shaving daily. But a marketing war between Gillette and Schick has created a razor market that's expensive and over-engineered. Selling cheaper, back-to-basics razors, can Harry's offer an alternative?

Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

It’s 8am and you’re late for work. You rush into the kitchen for a bowl of cereal only to find you’ve run out of milk. At that moment the doorbell rings. It’s a delivery of groceries that you didn’t order, including a carton of milk. That’s the future according to Poppy and Amazon Dash.

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.