From the latest juice cleanse to a green tea detox, the global appetite for health is all the rage, with the wellness industry expected to reach $70 billion by 2020. And China, one of the most health-conscious countries in the world, has become the largest market for healthy eating.

Organic produce might only make up 1% of China’s food market, but that figure has tripled since 2007. After years of food scandals saw the country named the world’s worst violator of food regulations, an increasing number of consumers are going organic for peace of mind.

The travel industry thrives on the pursuit of happiness, but just how far will people go to ensure they are healthy as well? All the way to Australia, as it turns out. The healthy holiday industry is now worth $438.6 billion a year, and Australia is enticing travellers with its ‘wild bush luxury’, ‘indigenous ingredients’ and health-focussed hotels.

Trawling through markets while being assaulted by assorted sights, smells and sounds has always been a part of Chinese city life, and now swiping a smartphone to pay for items could be, too. Chinese consumers are using their smartphones to pay for anything and everything.