Given that we’re exposed to an average of 360 ads every day, innovation is key to engaging and communicating with audiences. ActionAid’s latest campaign demonstrates this with a weather-reactive billboard in central London that conveys an important message about the environment.

Smog in Beijing – one of the ten most polluted cities in the world – means most photographs of the city reveal dreary, industrialised landscapes with grey skies looming above. Photo app Blue Sky is one of many that are enabling locals and tourists alike to edit out the issue.

China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.

Japan is experiencing a tourism boom. But its struggling countryside is absent from most itineraries, with limited access for foreign visitors and areas marred by runaway development. Could spreading the word about Japan’s rural charm bring tourists and locals back to its dying towns?