Luxury French department store chain Printemps has announced a loyalty scheme designed to personalise the shopping experience. Printania is the latest version of an existing programme tied to Printemps’ credit cards and will be launched alongside an updated app.

Making up just over a quarter of the US population, Gen Yers spend $600 billion a year on retail purchases – with 75% of them still made at brick-and-mortar stores. Macy’s now wants these shoppers to say ‘I do’ to its expanding wedding business, which it looks to roll out across 150 stores.

As older Gen Yers achieve stability in their personal lives and careers, they’re finally reaching their peak consumption years. Facing stiff competition from online retailers and fast fashion giants, Macy’s is hoping to bring these shoppers back to the racks with new concept store One Below.

Increasingly inspired by outside influences, the fashion coming out of the French capital is changing. Juxtaposing the highlights of its native heritage with gritty American cool, Paris-born Pigalle is a menswear label that embodies the attitudes of young, French fashion-forward men in 2016.