Americans are set to spend a record amount this Valentine’s Day. But gift giving isn't always a great way to get someone what they actually want. For developing relationships that will support us through life, however, the social benefits far outweigh the financial wastage.

Buying presents can be stressful, especially if the person you're buying for loves to shop for themselves. If they’re into the finer things, there's now a solution. A new gift card – valid across all stores that take chip and pin payments in the West End – means they can shop for their gift themselves.

From toothbrushes to paper clips, Harvey Nichols’ special Christmas collection encourages people to buy “a little something” for their loved ones – so they can buy “a bigger something” for themselves. It taps into a growing trend: self-gifting.

When was the last time you walked into a shop, filled up a basket, then walked out empty handed? You may never do so in the real world, but 69% of shopping trips online end just like that. Have e-tailers lost their knack for converting sales? Or are we simply indulging in the joy of browsing?