While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

Many hostels are keen to premiumise their offerings to distance themselves from damning stereotypes – no towels, filthy rooms and wealthy, wasted 20-somethings. But the Hans Brinker Budget Hotel wears its inadequacy as a badge of honour, winning the hearts of Gen Y globetrotters.

Airbnb has over 800,000 listings in 33,000 cities, with as many 425,000 people staying on a peak night. Hilton’s new brand Canopy wants to be the best ‘local’ hotel in the neighbourhood, but can it lure back the sharing economy generation?

Plas Curig is Wales' only five star hostel, and has been dubbed by reviewers as 'the poshest in the UK'. Featuring beautiful interiors, a log burning stove and private bathrooms, Plas Curig is a far cry from the basic and cramped accommodation associated with the traditional hostel.