Young adults are not engaged with insurance, and that’s not surprising given that only 34% of Gen Y customers have had positive experiences with their insurer. So how can these companies better engage their young clientele? And what do Gen Yers expect when they purchase a policy?

How many cigarettes do you smoke? How long have you owned your smartphone? Honesty may be the best policy, but many people scrimp when it comes to insurance. Lemonade is a fintech platform that aims to inspire trust from both the insurer and customer through behavioural economics.

Trōv is aiming to make insurance more appealing to Gen Yers by ditching complicated policies, instead providing simple and flexible protection through an easy-to-use app. But can it win over a generation of consumers who still see coverage as an optional extra rather than a necessity?

Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?