There's been plenty of social change in India in terms of gender equality, but it hasn’t found its way into the sports industry. To challenge this, Nike has released a powerful advert celebrating female athletes, showing them running, fighting and taking part in contact sports.

Tupperware has been encouraging women to sell its plastic kitchenware and seize economic power in the household since the ‘50s. And with gender equality almost achieved in the Western world, the brand has now set its sights on developing countries. But does empowerment still sell?

Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

Menstruation is not spoken about in India, and a lack of information is putting over 300 million women at risk. A campaign by feminine hygiene brand Whisper encourages women to talk about their periods, and rewards them for doing so.