Do you believe in karma? Research suggests that your answer could impact the way you engage with charities and campaigns for social good. But it’s not all black and white – people who believe in karma don’t always respond more favourably than those who that think it’s a load of rubbish.

93% of adults in the UK own a mobile phone, but just 27% have ever given money to charity through text message. Considering it's an easy and convenient way to donate, it seems charities are missing out on a huge opportunity. But what's putting people off giving via mobile?

Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?

With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?