We feel good when we give. Whether it’s time, money or skills, it doesn’t matter – we’ve all felt it. But helping a neighbour with some heavy lifting feels different to donating money to a foreign charity. Canvas8 sat down with Dr. Lara Aknin to understand what makes us feel good about giving.

Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?

Boomers are reinventing their retirements by focusing a substantial part of this life stage on giving back to society. But they're not just posting a cheque or dropping some coins in a bucket – they're giving out their time as well as their cash to causes they feel passionately about.

93% of adults in the UK own a mobile phone, but just 27% have ever given money to charity through text message. Considering it's an easy and convenient way to donate, it seems charities are missing out on a huge opportunity. But what's putting people off giving via mobile?