Signal23 Jan 2017
Aussies are protective of home-grown brands

Love it or hate it, Australia’s beloved Vegemite is returning home after 60 years. The yeasty spread, which was among the brands purchased by Bega Cheese from Mondelez in early 2017, is popular among Aussies, who believe it's essential to the bread and butter of culture Down Under.

Aussies are protective of home-grown brands